Last spring, Pepto Bismol targeted spring break travelers, particularly at airports across the U.S. The campaign was launched on flights from the U.S. to Mexico, the top spring break destination, and expanded to other countries where local cuisine can cause digestive discomfort for Americans. With the increase in travel in 2022, the campaign focused on vacationers' needs, ensuring Pepto Bismol remained top of mind as the trusted solution for digestive relief while on the go.
