Local dealers in New Mexico, Arizona, Nevada, and Colorado launched a teaser campaign on Earth Day to build excitement for the Ford Explorer 2025. The campaign focused on embracing nature and enjoying the outdoors. Spanning TV, CTV, online videos, and social media, it directed traffic to the website to offer a sneak peek of the new Explorer's features. Celebrating adventure and aligning with Ford's brand values, the campaign set the stage for the official launch in Q2 2025. Targeting local markets and delivering a unified message across platforms, this effort boosted engagement, supported dealers, and created anticipation for the new model.
