In 2024, the American Museum of Natural History (AMNH) created a campaign to promote its insect exhibitions as a perfect indoor activity for kids during school breaks when the weather is too hot or cold. The campaign used social media and subway ads in New York City to encourage parents to bring their kids to the museum for a fun, educational day indoors, away from the extreme weather. The campaign was a huge hit, increasing visitor attendance by 37% during the summer and winter compared to other seasons.
